Branding for a Multi-Cultural Bath Complex in Altai
My role
Time
Rumyanets ("blushy cheeks" in Russian) is a bath complex in Altai. This bath complex is a fusion of three distinct bathing traditions: Russian, Altai, and a hybrid modern approach. Each bathhouse represents a different cultural experience, incorporating traditional materials, rituals, and architectural elements. The challenge was to create a branding system that honored these traditions while unifying them under a single identity. The brand needed to convey authenticity, relaxation, and a deep connection to nature.
I developed a comprehensive branding system, including a logo inspired by natural elements, a color palette rooted in earth tones, and a visual identity that reflects the essence of each bathhouse. In addition, I worked on the verbal identity, packaging for bath products, social media assets, and merchandise. I am currently developing further branded materials to enhance the customer experience.