Branding for a Multi-Cultural Bath Complex in Altai

Rumyanets (“blushy cheeks” in Russian) is a bath complex in Altai that fuses Russian, Altai, and modern bathing traditions, each represented by its own bathhouse with authentic materials, rituals, and architecture. The challenge was to honor these traditions while creating a unified identity that conveyed authenticity, relaxation, and connection to nature. I developed a comprehensive branding system with a logo inspired by natural elements, an earth-toned palette, and visuals reflecting each bathhouse’s essence, along with verbal identity, product packaging, social media assets, merchandise, and ongoing branded materials to enhance the customer experience.