Sugar-Free Premium Chocolate Branding and Packaging

Dari—named after its founder, Darina, and inspired by the Russian verb dari (“to give”)—is a chocolate brand built on indulgence without guilt, offering 100% sugar-free bites that are truly healthy. The challenge was to design packaging that stood out on the shelf while balancing premium and approachable qualities. I created the brand’s identity and packaging, supported it throughout the year with limited-edition holiday collections and marketplace product cards, and also designed and implemented a landing page to strengthen its presence.