Sugar-Free Premium Chocolate Branding and Packaging
My role
Time
Dari — named after its founder, Darina, and inspired by the Russian verb “dari” (“to give”) — is a brand on a mission to encourage indulgence without guilt. Their chocolate bites are 100% sugar-free and formulated to be truly healthy, allowing consumers to “let themselves enjoy” each bite. The main challenge lay in creating packaging that would stand out on the shelf while maintaining a premium yet approachable feel.
In addition to developing the brand’s identity and packaging, I provided ongoing support throughout the year. This included creating limited-edition holiday packaging, designing marketplace product cards, and both designing and implementing a landing page.