Concept of A Non-Alcoholic Gin for Those Who Deserve Clarity

Roku Satori is a branding project for the D&AD New Blood Awards, based on a brief provided by Suntory. Our challenge was to reimagine one of Suntory's beverage brands, targeting Gen-Z through a non-alcoholic offering. We developed Roku Satori, a non-alcoholic gin centered around the concept of "Deserving Clarity," inviting you to savor life's nuances without escaping reality. The vibrant color palette reflects youthful enjoyment without alcohol, while photography and the visual metaphor of a comma symbolize a mindful pause amid everyday chaos. The logo elegantly blends traditional Japanese elements—the Enso Circle and spiral—representing a journey toward inner balance.