Concept of A Non-Alcoholic Gin for Those Who Deserve Clarity

For the D&AD New Blood Awards, based on a Suntory brief, I reimagined a beverage brand for Gen-Z through a non-alcoholic gin called Roku Satori. Centered on the idea of “Deserving Clarity,” the brand invited people to savor life’s nuances without escape. I designed a vibrant color palette, photography with the visual metaphor of a comma as a mindful pause, and a logo blending Japanese Enso and spiral elements, expressing a journey toward inner balance.