Brand Identity and Web Design for a Bold Media about Skiing

In this project, I was tasked with creating a dynamic design identity, homepage, and article template for a new ski-focused media outlet. The biggest challenge was capturing the sense of movement and energy that skiing embodies—steep angles, a forward-falling rush, and a thrilling leap into the unknown. My solution centered on introducing sharp, angular elements to mirror the slopes and dynamic typography that felt perpetually in motion. The bold red accent underscored the adrenaline, evoking a visual sense of speed and risk. Altogether, this approach gave the media brand its distinct, daring presence: visually exciting, instantly recognizable, and undeniably forward-moving.