Identity for a Festival Based on a Simple Element
My role
Identity, Typography, Website
Time
15 days
This university project required students to develop a festival around a single object. Inspired by the textures, crystallization, and cultural significance of salt, I designed a festival concept that explored its historical, artistic, and scientific impact. The challenge was to create a typographic system that reflected salt’s unique properties—its fluidity, structure, and transformation.
The result was a fully developed identity system, including a responsive website, print and digital materials. The visual language combined sharp geometric forms with soft organic shapes, mirroring the dual nature of salt as both solid and dissolvable.