Online Clothing Brand Website Design

This project is a collaboration with two studio. The client is a fashion brand that creates clothing inspired by natural patterns and textures seen during psychedelic experiences. Their designs are deeply connected to organic forms, fluid shapes, and the subconscious. The challenge was to translate this concept into a digital experience that felt immersive yet easy to navigate. The website needed to not only function as an e-commerce platform but also communicate the brand’s philosophy through interactive design. Additionally, we developed a unique gradient system that aligned with the brand’s aesthetics, ensuring consistency across all digital touchpoints.